Being continuously surrounded by insanely persuading adverts trying to lure you into a fake sense of security with pretending their healthy food or new muesli is ‘low in fat’ and ‘the healthiest on the shelf’, has caused many of us to be tricked into thinking these new products are ‘healthy’. In today’s world we are bombarded with sugary addictive foods being sold across the country in their millions for no more than the price of a packet of chewing gum. However, presently a lot of new companies have decided to jump on the similar band wagon to make some extra doe and translate their products as ‘healthy’ because they may be ‘low in fat’ but actually if you get down and dirty to the nitty gritty nutritional value you’ll notice the whopping amounts of added and processed sugar within their ingredients. With sugar being an extremely cheap food, these companies are making millions out of our addiction to sugary foods as well as our mislead mind set in thinking that what we are eating is essentially healthy when it’s completely the opposite.
For example: Activia Yogurts – Take Danone Activia Breakfast Pot in Vanilla Flavour
per serving (160g)
|of which saturates (g)||1.1||1.7|
|of which sugars (g)||13.3||21.3|
The ingredients states 7% sugar as well as raw cane sugar as the second ingredient for the cereal clusters (~<10%) and as you can see per 100 grams within the whole yoghurt including the cereal clusters there is 13.3% sugar but without you realising you are consuming a huge 21.3 grams of sugar! Now our recommended daily allowance of sugar is 90 grams so you may think oh that’s alright it’s under 1/3 of my daily intake but not all of us are the ideal BMI of which the recommended daily intake is based on. Personally if I ate 90 grams of sugar a day I would put on additional weight and fat as a consequence.
Example 2: Belvita Breakfast Biscuits – Golden Oat Flavour
These Belvita biscuits contain 22% sugar, which means according to the percentages within a typical serving, sugar is the second ingredient within these supposed ‘healthy’ breakfast biscuits. As each serving size is 50 grams you’re eating 11 grams of sugar – that’s nearly 3 whole teaspoons of sugar before you’ve even accounted for any vanilla latte’s you’re drinking or the sugars you’ve put in your coffee upon wakening!
Example 3: Nature Valley – New Protein Oats ‘n Honey Granola
So this Crispy Granola is advertised as ‘Protein’ Oats ‘n Honey Granola which should, in our minds, mean high protein cereal and be associated as a healthy food; however yet again sugar is the second highest ingredient! And is actually higher than the acclaimed ‘protein’ amount it may as well be called Sugar Oats ‘n Honey Granola!
Example 4: Nature Valley – Granola bars Oats and Honey
28.8% Sugar!!! That means this bar is nearly 1/3 sugar! Now we can all see the negatives of this product for sure.
Example 5: Dorset cereals – Tasty toasted spelt, fruit and nut muesli
|Per 45g serving
with 125ml semi-
|An adult’s GDA||
|– of which sugars||27g||17.7g||90g||19%|
|– of which saturates||1.1g||1.8g||20g||
|– equivalent as salt||0.72g||0.34g||6g||8%|
Dried and sweetened dried fruit (36%), [sultanas, dates, sweetened dried pineapple (6%) (sugar, pineapple, citric acid, preservative: sulphur dioxide), flame raisins], toasted and malted barley flakes (barley, sugar, salt, barley malt extract), toasted and malted spelt flakes (16%) (spelt, sugar, salt, barley malt extract), toasted and malted oat flakes (oat flakes, barley malt extract), nuts (7.5%), [whole roasted hazelnuts (4%), flaked almonds], pumpkin seeds (4%).
Now with this example you can see that fruit is the first ingredient but look very closely and you can see that within the pineapple there is added sugar, additionally there is again added sugar within both the malted barley flakes as well as the spelt flakes! We know that the sugar from fruit is okay for us but still too much fructose and our blood glucose levels will shoot up causing insulin release and if it’s not used for energy then the calories as stored as fat. So when adding extra sugar to not only the fruit but actually the barely and spelt flakes as well as the milk you’re just about to pour in, we get to realise that we are consuming a great deal of calories just from the added sugar regardless of what’s in the rest of the cereal.
So we all know that added sugar is continually added (not so healthy) to all our favourite products to not only make them taste nice but to make us get addicted to them, thus spending more money buying all of these ‘lacking in nutrition’ type foods. Therefore, please always take care by looking at the nutritional value as well as the ingredients, as you may be pleasantly surprised with your favourite food and it’s trickery in deceiving your mind to believing it’s healthy when realistically it’s not.